Master of Design

Money for Nothing – Marcus Kraft

November 4, 2015

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http://marcuskraft.net/portfolio/2015_money_for_nothing_01.html

Self-initiated project about the value of money. exactly one hundred one dollar bills were ‹destroyed› with artistic interventions and are unusable now for daily payments. each banknote got treated in a different manner. the original artworks were exhibited in zurich and winterthur.

 

/What’s in it for me?

I find it very interesting that Marcus chose to treat the dollar bills as graphic objects; and not as a representation of an amount of money (or debt, that is). Thus, he appropriated the printed artwork and made it into his own. In my view, the effect that follows, is twofold: the money looses it’s paradigm and becomes printed paper once again. Secondly, the bills achieve a different kind of value: the value of a work of art. (which, in a weird kind of perpetuum mobile, might once again translate into money)

Value is in it self subjective, and while money represents an emotional and quantitative value that is quite universal, it is always as valuable or worthless as the medium that has been used for the materialization of that money. (ie. gold, paper, copper, nickel, data)

 

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